What are the benefits of Internet Marketing to an organisation?

Promotion on the internet spreads widely and is one of the benefits of intnernet marketing to an organisation. It relies to an combination of methods.

• Search engine optimisation - register with the big search engines such as Google, Yahoo! and make sure that the website contains the correct 'keywords' so the site appears high up in the relevant searches that people do.
• Banner advertisements - advertisements for products or services that appear at the head of a web page, often animated.
• Affiliate programmes - placing linked advertisements for products or services on another business' site.
• E-mail promotion - an easy but potentially damaging method of promoting a business. 'Permission-based' mailing works best.

Individualising market attention is another benefit of internet marketing to an organisation. In b2c markets in particular, because a web visit is always an individual choice, a one-to-one 'relationship' is possible. Web technology means online businesses can personalise their response to suit an individual.

Amazon is the best-known online business for personalisation. Based on information about previous visits to the website, the next page makes individual recommendations, promoting other products that the individual customer may be interested in.

Businesses who use the internet can instantly achieve a far wider and more distant geographic reach than by using other means of marketing.