How does Internet Marketing help towards the achievement of Business objectives?

When a business makes a strategic decision to create an internet presence, possibly to sell online, management will set objectives for the new channel. These objectives should be specific targets, designed to lead the company towards its overall aims.

Online business objectives could be:

• increase revenue from the ineternet by 10%
• achieve a top five ranking in market penetration in a particular country
• make cost savings of 10%
• increase customer retention by 20%
• increase sales by 25% to 25-40 year-olds
• improve customer response times to a two-hour limit.

Objectives should therefore be specific, measurable, achievable, realistic and time-related (i.e. SMART). To assist in this, the inter offers a number of methods for businesses to gain accurate measurements about how a website is performing.