Internet marketing can help business to deliver their strategy. Unlike traditional marketing communications media - TV, radio and printed material - which all push mass marketing messages out from a business, in one direction, the web is a pull medium. This means individual customers choose to visit a website when they feel like doing so. So, on the web, a marketing message is always delivered on a one-to-one basis.
Internet marketers use a number of techniques to take advantage of this. They re-mix the seven Ps to offer different tactics.
No comments:
Post a Comment